Life is a journey. Every human being is born a nomad.

Since the beginning the only true guide has been Alpha Ursae Minoris (aka Polaris, Northstar).
Everlasting wanderlust and unpacifiable hungering for discovery pushed us to create a new brand.
Alpha UMi is a high-end watch brand brought to life by a team of experienced watch designers perfecting their skills for years.


LUNAR series is a tribute to Apollo program, being crowned on the 20th July 1969 with Apollo 11 mission moon landing.
You can find the cosmic flavor in every detail of our pieces; retro stainless steel case, authentic cosmic lunar rock dial, lid engraving etc…

LUNAR is the essence of all the history of moon missions encapsulated in an one-of-a-kind design masterpiece.


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